FDA Centre for Tobacco Products: Grindin With Tony Hawk

FCB New York and FDA’s Centre for Tobacco Products have announced that they have launched the next instalment of 'Little Lungs', an effective smoking prevention campaign for teens that portrays a set of lungs stunted by teenage smoking. This time with a celebrity twist, the digital campaign includes a series of videos featuring host of 'America’s Got Talent'and 'Brooklyn Nine-Nine' star Terry Crews; Disney star, Sky Katz; and skateboard phenomenon, Tony Hawk. The campaign, which once again uses claymation production, highlights these celebrities in unique situations from skateboarding to dancing to performing movie stunts – along with Little Lungs. But Little Lungs has never fully developed due to smoking cigarettes as a teen and so he has trouble keeping up with them.