RI-O: RI-O : MAGICIAN

Other snack brands might view getting consumers' hands dirty while eating their products as a bad thing, but that is not what RI-O, the snack brand that focuses on its intense flavorful snacks, had in mind. RI-O enters the packaged snacks market and introduces itself to its young target group through a series of online films with unreasonable storylines to emphasise the unreasonably intense flavor it has to offer. At the same time, RI-O sets up a new standard that good tasting snacks will get your hand messy and that's a good thing.