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National Crime Prevention Council: Spot The Signs
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The National Crime Prevention Council (NCPC) and Ogilvy Singapore have unveiled a new film to create awareness that no one is immune to online love scams and to empower people to recognise the signs of a scam early to avoid falling for it. In collaboration with the Singapore Police Force, this new NCPC film takes inspiration from real stories and dramatically delivers the message of "Spot the signs. Stop the crimes."Thanks to the multitude of dating websites and apps, finding love has never been easier. However, in Singapore, online dating has given rise to a darker side, online love scams. Though Singaporeans know the existence of love scams, most women believe this will never happen to them and that they will never fall for such a scam.The film starts off with the story of Ella and her newfound love, Brandon, whom she met online. Their romance grows as they chat endlessly. However, their attempts to meet always seem to come up against life’s little problems, such as Brandon’s work travels. The film gives the audience a fly-on-the-wall view of their growing fondness for each other, which grows into falling in love online, even though they have never met offline. On the day, the two are finally going to meet in person, another hurdle pops up and everything starts to unravel. The film has the audience constantly asking - will Ella and Brandon have the happily-ever-after every couple dreams of?
Strategy Director: Ishita Roy Related |
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