TV ad: Telstra Business: Everybody's Talkin'

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Telstra commissioned BWM Sydney to create a new brand campaign for their ever-increasing business market. Shot by feature film director and The Tropicanna Short Film Festival creator John Polson, the commercial (Polson’s first) is a day-in-the-life-of story about a guy and his family set to the music of Harry Nilsson’s “Everybody’s Talkin”. “In order to make the song more relevant to the idea, we decided to re-write the lyrics”, says writer Dean Hamilton. “A task that proved to be one of the hardest things I’ve ever had to do”, he continues. “Because the last thing we wanted was to destroy this classic tune from Midnight Cowboy. Thanks to the incredible storytelling from John Polson and an unbelievable soundtrack from Nylon Studios, let’s hope Harry’s not turning in his grave." The commercial launched at the 2008 Tropfest to a live audience of around 200,000 people throughout the country.