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Experiential
Vegemite: Vegeknife
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Recent surveys found that butter is making its way into 58 percent of Australians’ Vegemite jars. So, we created the Vegeknife…one end for butter, one end for Vegemite. It's the best thing since sliced bread! People could WIN their very own Vegeknife by sharing a picture of them using Vegemite on Instagram.
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