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HSBC: Make every day count
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Continuing the success of the brand platform “Because a promise is a promise”, HSBC Life stands out from the wave of exercise-montage communications by digging deeper into an insight that people look to stay healthy because they not only promised themselves, but to loved ones closest to them. Since taking care of one’s health and wellness is not just a moment in time but a lifelong promise, this brought to life the idea “Make Every Day Count”,
Because by making every step count, you make every day count, and ultimately every promise count. Premiering its newest wellness programme, HSBC Life Well+, HSBC Life aims to encourage the public to pursue a more active lifestyle by rewarding those who have hit an average of 9,000 steps a day. Saatchi & Saatchi invites the popular out-of-shape “daddy” from previous HSBC Life ads to reprise his role, but this time, sharing the screen with his actual daughter.
Alexis Chiu, Group Managing Director Related |
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