Häagen-Dazs: Trojan Peas

Häagen-Dazs is the ice cream of ice creams. The problem is, it's so good that anyone you live with is likely to help themselves to your precious pint of creamy goodness when you’re not looking. In fact, nationwide research commissioned by Häagen-Dazs recently discovered that 41% of Australians hide their treats so they aren’t stolen by family members or housemates. In response to these findings, Häagen-Dazs has developed ‘Trojan Peas’, an incredible new anti-theft innovation, specially designed to help loyal customers hide their ice cream from others.