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Médecins du Monde: I'll Get To You
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Covid19 has taught us many valuable lessons, but perhaps the most valuable of all is the importance of having access to a strong, well-prepared healthcare system. This is the mission that for the past 40 years Médecins du Monde has been campaigning for, universal and inclusive access to health care. Present in France and in 39 countries, the association is committed to treating the most vulnerable populations, to bear witness to the obstacles in accessing healthcare, and to denounce attacks on dignity and human rights. The virus has proven to be an unstoppable force, crossing borders, reaching the old, the young, the powerful and the vulnerable. Much like Medecins du Monde themselves, who go above and beyond to make sure nobody’s left out. In this unprecedented year, the association wished to reaffirm its role by declaring that if a disease could reach everyone without distinction, then so would Médecins du Monde. And that is the promise of the campaign directed by Jessy Moussalem (Phantasm), with Julien Poupard as director of photography (nominated for the César for Best Photography for Les Misérables) and signed by the Marcel agency. French actor and Cesar award nominee Denis Menochet, guides us through a series of striking images many of which we’re all familiar with: families glued to their screen, people fleeing their homes, the elderly isolated, closed borders...His speech echoes through the scenes like that little voice in your head that with absolute certainty states: “No matter who you are or where you’re from, I’ll get to you.” But what appears to be a message of despair is in fact a message of hope and reassurance.
Strategic planning: Benoit Dumeunier |
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