McDonald's: EatQual

Gorging on our favourite burger! We all love it equally. But what if we aren’t able to enjoy it equally? For the millions who live with limited hand mobility, the simple act of eating a burger is not the most inclusive one. On 3rd December 2020, International Day of Disabled Persons, along with our partner McDonald’s, we launched EatQual. A specially designed case for those with limited upper hand mobility. Developed over months of collaboration with an NGO, this case holds your burger together for you, so you can eat even with one hand.
Equality and inclusivity isn’t always about the big things. It’s also about being able to do the little everyday things like everyone else can; eating your favourite burger, for instance. With EatQual, we ensured that the simple joys of life stay simple for all.