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Budweiser has this week crowned Lionel Messi the undisputed King of Football after he scored a record-breaking 644th goal for Barcelona. A record previously held by Brazilian legend Pele for 46 years, Lionel Messi has scored the most goals for a single club in the history of professional football - a historic feat that many experts believe will stand for generations. To mark the moment, Budweiser has released a short film, created by Deutsch New York, titled ‘Kings aren’t made overnight’, featuring the limited-edition Lionel Messi bottle custom designed to celebrate his journey to greatness.
Credits
Other credits
Sr. Designer: Chris Kelley
EVP, Director of Integrated Production: Joe Calabrese
Chief Strategy Officer: Matt Baker
VP, Group Strategy Director: Andrew Quay
Senior Strategist: Alex Rakestraw
Group Account Director: Andrew Arnot
Account Director: Madalyn McLane
Account Executive: Hannah Duchardt
Project Manager: Rich Gladis
Director of Integrated Business Affairs: Maria Taris
Group Director, Integrated Business Affairs: Stacy Schwartz
Sr. Business Manager: Nikki Balekjian
Editorial & VFX: The Mill
Executive Producer: Heath Raymond
Producer: Kevin Liu/Zach Fortin
Production Coordinator: Katharine Mulderry
Editors: Ryan McKenna and Matt Campbell
2D
Lead: Keith Sullivan
Lead: Marco Baratto
Assistants: Yoon-sun Bae, Kyle Cody, Taner Besen, Luke Midgley, Ben Vaccaro
3D
Lead: Kevin Ives
Lead: Tom Bardwell and Aldo Martinez Calzadilla
Design
Director: Chet Hirsch
Creative Director: Mario Stipinovich
Lead: Thomas Heckel, Steven Guas, Devin Hayes, Tyler Scheitlin
Sound and Music
Sound Design & Mix: Barking Owl
Sound Designer: Morgan Johnson
Mixer: AJ Murillo
Creative Director: Kelly Bayett
Producer: Ashley Benton
Music: ‘Only One King’ Dizzee Rascal
Client: AB InBev, Budweiser
VP Global Brands, (Budweiser, Corona, Stella Artois, Michelob Ultra): Richard Oppy
VP Global Marketing, Budweiser: Steve Arkley
Global Advertising Director, Budweiser: Andrew Oosterhuis
Global Marketing Director, Budweiser: Chad Lafeldt
Head of Global Partnership Marketing, AB InBev: Eelco van der Noll
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