Lima Expresa: New years goals

A few days before the end of the year, the agency Boost, with the help of LIMA EXPRESA, worked on a road prevention campaign to raise public awareness during these holidays.Taking as a starting point the unfortunate fact that on dates such as Christmas and New Year's Day the number of vehicular incidents increases leaving fatalities throughout the country. The creative agency appealed to the most common custom of the end of the year: the new year's resolutions. Through visuals we sought to deliver a strong message, giving to understand that the most important goal of this new year is to arrive home healthy, respecting the road safety measures.