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BodyArmor Lyte: BODYARMOR LYTE
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EP+Co is kicking-off 2021 with a new partnership with premium sports drink, BODYARMOR LYTE. The agency is teaming up with the brand to launch a national campaign featuring Carrie Underwood and James Harden. This is the first fully-integrated campaign for BODYARMOR LYTE. The agency began work with BODYARMOR LYTE in 2020, creating, developing and producing a national campaign launching today - across national broadcast, digital and social. The campaign also will kick-off a fitness challenge between other BODYARMOR LYTE ambassadors.
Client: BODYARMOR Related |
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