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allplants: We're All Plants. You Don't Have To Be.
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Vegan food delivery brand allplants has launched a new advertising campaign to encourage non-vegans to add more plants to their diet. Launching during Veganuary a global initiative that encourages people to take up veganism for the first month of the year – this timely campaign taps into the struggles that many fledgling vegans may experience as they try going without meat and dairy. It frames allplants as the non-judgemental provider of plant-based meals with the new brand line 'We’re all plants. You don’t have to be.' Following a competitive pitch process, the new line and TV campaign were created and produced by Snap London. The TVC - directed by ex-child actor and young director, Eros Vlahos, through MindsEye – shows a woman who, despite her efforts to eat more plant-based food, encounters her moment of weakness with a packet of supermarket sliced cheese, which she secretly snacks on in her car before being rumbled by her onlooking husband. She is then reassured by allplants – voiced by Line of Duty star Adrian Dunbar – that they won’t judge her for not eating vegan 100% of the time.
Managing Partner: Oli Lewis-Barclay |
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