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Colorado Lottery: Mayhem Scratch
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For thirteen years and counting Denver agency Cactus has delivered not just big laughs for the Colorado Lottery, but helped grow overall sales by nearly 50 percent and brand favorability from 63 to 86 percent. That high-benchmark continues with the agency’s latest ad “Mayhem Scratch”. The new broadcast ad airs regionally starting January 11 and is one component to a campaign that also includes radio, OOH, point-of-sale and online/social media ads.
Sr. Integrated Producer: Martha Douglas Related |
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