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Squirrel Brands’ Ruby Royale: The Mailman
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After a competitive pitch last autumn, Huge Southeast is launching Squirrel Brand’s first campaign for Ruby Royale, the newest premium snack product from the iconic 132 year old brand. The work is slated to break in North America this week and will lead into Valentine’s Day with a fresh and avant-garde twist on inclusivity and celebration. Beloved American drag performer, recording artist and reality television personality, Latrice Royale, will serve as the face of the new luscious blend of nuts, and star in the first creative campaign for the product, titled 'Latrice Royale for Ruby Royale'. Ms Royale is the internationally famous drag queen who rose to fame on 'RuPaul’s Drag Race', earning Miss Congeniality during the show’s fourth season, and participating in two seasons of 'Drag Race All Stars'.
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