Alcohol. Think Again.: One Drink

303 MullenLowe Perth exposes the dangers of drinking alcohol while pregnant for Alcohol. Think Again. The campaign targets pregnant mums or mum’s planning a pregnancy. The placenta does not protect your unborn baby from alcohol. Any amount mum drinks, baby drinks. Around 2% of Australian babies may be born with some form of FASD each year. With better knowledge of how alcohol can affect an unborn child, we hope to bring this down to zero.