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Frozen Asian food brand InnovAsian builds on strong sales momentum with new TV and digital creative by Duncan Channon as part of its ‘That’s an InnovAsian Occasion’ campaign. The new TV serves up fresh, funny spots that build on the idea that there are countless occasions when getting an Asian food fix in minutes is the ultimate comfort. From being stuck in a ‘never ending renovation’ to ‘battling backyard vegetation,’ four new TV spots use humor and rhymes that play with the catchphrase ‘That’s an InnovAsian Occasion.’
Credits
Other credits
Client: InnovAsian
Debbie Curdy – Vice President, Marketing & Innovation
Andre Pontes - Senior Manager
Agency: Duncan Channon
Account
Jamie Katz – Director of account management
Nick Gustafson – Account director
Sydney McComas – Account supervisor
Erica Afanador – Account manager
Communications
Leslie Diard – Director of communications planning
Emily McCormick – Associate director, communications planning
Steven Jackson – Senior communications planner
Neha Sharma – Social media supervisor
Production
Rita Ribera Channon – Senior broadcast producer
Michelle Mirasol – Project manager
Strategy
Kelleen Peckham – Strategy director
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Production partners
Gravy Films – Production Company
Cameron Harris – Director
Brent Stoller – Executive Producer
Tanya Stephens – Producer
Corey Walter – Director of Photography
Tim Moen – Production Designer
Cut + Run - Editorial
Sean Stender – Editor
Beth Cohon – Assistant Editor
Deanne Mehling – Executive Producer
Cassandra Guardado - Producer
Laura Hardy - Assistant Producer
Company 3 - Color
Sean Coleman – Colorist
Matt Moran - Senior Producer
Jogger – Online
Brendan Crockett – Flame Artist
Deanne Mehling – Executive Producer
Caylee Banz – Producer
One Union - Sound Design & Mix
Senior Engineer – Joaby Deal
Client: InnovAsian
Debbie Curdy – Vice President, Marketing & Innovation
Andre Pontes - Senior Manager
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