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Animation studio ROOF Studio recently partnered with ad agency AREA 23 on a CG film called 'Unbreakable' for biopharmaceutical company Insmed. The two and a half minute piece aims to … read morebring awareness about Nontuberculous Mycobacterial (NTM) lung disease, a condition which can be difficult to identify due to its similar symptoms with other lung conditions. The film was crafted to create a sense of urgency for doctors and specialists to recognise and diagnose NTM. 'Unbreakable' is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realises something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by 'Quality Control' and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do. For ROOF, which has built a reputation for its colourful and richly-detailed animation work, 'Unbreakable' was the perfect opportunity to create a film with the same level of craft seen in stop motion puppet-fabrication films. ROOF put an enormous amount of detail in bringing Barbara, the 24-inch-tall bunny, to life - including everything she comes in contact with in her world - with a sense of realism. Guto says the agency wanted her to express an element of sadness as an NTM patient but also cuteness to help create empathy. In the end, the ROOF team landed on a design that captured a charismatic and intelligent bunny protagonist. ROOF developed the entire pre-visualisation of the film in 3D. In addition to providing the client with an early look at the visual style and direction of the film, this pre-production step enabled the team to calculate critical details, such as camera movements, composition, and the volume of texturing the job required.
read less...EVP: Tim Hawkey
SVP: Chris Bernesby & Joe Capanear
VP: Paul Harrington
VP: Jennifer Harrison
VP: Chinkara Singh
VP: Ronnie Caltabiano
VP, Management Director: Martha Simpson
VP, Account Director: Jack O’Shaughnessy
Senior Integrated Producer: Kevin Mullucks
Senior Broadcast Business Manager: Helen Hathiramani
Head of Production: Vanderlei Santana
3D Lead: Heber Conde
Story Lead: Guto Terni
Storyboard: Estevao Chromiec
Animation Lead: Bruno Celegao Monteiro
Animation: Alex Ferreira, Andrea Delfino, Bruna Berford, Bruno Santos, Christian Weckl, Daniel Oliveira, Emerson Manfrin, Francisco Catão, Hannry Pschera, Jesiel Almeida, Jonathan Edward, Jorge Zagatto, Leonardo Felix, Leonidas Maciel, Marcio Nicolosi, Matheus Caetano, Rodrigo Dutra
Modeling: Steferson Rocha, Carolina Avelino, Lincoln Horita, Gean Carlos, Geison Araujo, Roberto Fernandes
Rigging: Danilo Pinheiro
Look Development Lead: Gustavo Rangel
Look Development: Mateus Kurzhals, Josemar Queiroz, Rafael Chies, Camilo Franco, Lucas Camargo, Guto Terni, Vinicius Costa, Renato Braz
3D Layout: Heber Conde, Guto Terni
3D Lighting: Guto Terni, Gustavo Rangel, Rafael Chies, Lucas Camargo
Prop Design: Vinicius Costa
Environment Design: Vinicius Costa, Guto Terni
Character Design: Lucas Camargo
Character Explorations: Lucas Camargo, Victor El Guy
Compositing: Guto Terni
Simulation: Heber Conde, Lucas Camargo, Alejandro Echeverry
Pipeline: Rosenio Pinto
Grooming: Hasan Tawfiq, Rouhollah Toghyani, Lucas Camargo
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