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Averna: Averna | Open Sicily
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The whole Film is a celebration of openness, Amaro Averna and its provenance.With this campaign, Averna reaffirms its roots with the authentic Sicily, to restore a more truthful and improved imaginary to the community.
Sicily, as a land, is too often associated with negative tropes. Sicilians have the fame of being closed off and staunched traditionalists. In truth, Sicily is very different. It's open, full of life and rich in art. Art that comes from the melting pot of cultures that have inhabited it.The entire Averna’s campaign is an ode to openness, receptiveness and conviviality. And Averna is exactly the Brand that, more than an any other, can convey its story. Its ingredients originate from all across the Mediterranean basin. This is thanks to the fact that Sicily has been for many the doorway upon Europe.
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