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This month, SNICKERS has kicked off the 360 campaign on TV, digital and social tied to the launch of its newest product, SNICKERS Peanut Brownie now available nationally. The new SNICKERS Peanut Brownie features delicious peanut brownie squares, each covered in a luscious layer of caramel and coated in classic SNICKERS chocolate.At the center of the campaign lies the insight that adult life surprises us with all sorts of problems and pitfalls we’re not prepared for at home, at the office, and in our relationships. And while nobody has all the answers, we do have comforting brownies to satisfy you in these moments. “Life is full of hidden problems, so we hid a comforting brownie in a SNICKERS.”
The work was created with longtime creative agency partner, BBDO NY, and a full credits list is below.
Client: SNICKERS® |
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