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Mars: Stanimal


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This month, SNICKERS has kicked off the 360 campaign on TV, digital and social tied to the launch of its newest product, SNICKERS Peanut Brownie now available nationally. The new SNICKERS Peanut Brownie features delicious peanut brownie squares, each covered in a luscious layer of caramel and coated in classic SNICKERS chocolate.At the center of the campaign lies the insight that adult life surprises us with all sorts of problems and pitfalls we’re not prepared for at home, at the office, and in our relationships. And while nobody has all the answers, we do have comforting brownies to satisfy you in these moments. “Life is full of hidden problems, so we hid a comforting brownie in a SNICKERS.”
The work was created with longtime creative agency partner, BBDO NY, and a full credits list is below.
Other credits

Client: SNICKERS®

Rankin Carroll: Chief Content Officer - Mars Wrigley

Sarah Long: Chief Marketing Officer, Mars Wrigley NA

Josh Olken: Brand Director

Rosemary Nocito: Brand Manager

Rebecca Schied: Sr. Brand Manager

Jess Donato: Sr. Associate Brand Manager



Creative Agency: BBDO New York

David Lubars: Chief Creative Officer, BBDO Worldwide

Gianfranco Arena: Executive Creative Director

Peter Kain: Executive Creative Director

Scott Mahoney: Creative Director

Dan Oliva: Creative Director

Christopher Chan: Senior Art Director

Owen Weeks: Senior Copywriter

Amy Wertheimer: Group Executive Producer

Star Wingate-Bey: Associate Producer

Shelly Bloch: Business Manager

Melissa Chester: Music Producer

Lisa Piliguian: EVP, Senior Director

Lindsey Mawhee: Account Director

Michelle Ostbye – Ponton: Account Manager

Jacob Plastina: Account Executive

Mark Lester: SVP, Project Management Director

Annemarie Norris: SVP, Group Director, Behavioral Planning

Christina Stoddard: Group Planning Director

Brian Brydon: Comms Planning Director

Molly Gasch: Senior Brand Planner

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