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Chevrolet: Manhattan
More than two billion plugs. That is the number of outlets that Mexico City has and the number of options that the new Chevrolet Bolt EV to connect and power up. The “Cities” campaign, created by the Commonwealth//McCann of McCann Worldgroup Mexico, aims to break the misconception that outlets aren’t accessible and the fear of running out of battery in the middle of a city by contrasting the number of outlets and gas stations in each city through beautiful print work. The initiative focuses on transmitting a well-told truth about the versatility of the product, which has many more supply sources than a traditional car.
VP Creative: Luis “Tim” González Related |
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