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Länsförsäkringar (insurance company): United Directors
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Recent studies show that the number of young people that feel excluded in society is growing. Something that in the long run can be expensive both for society and for Länsförsäkringar as an insurance company.In the latest initiative they wanted to give young people a voice in a world that so often is governed by adults. So they created United Directors, an project with one writer and 327 directors.Together with Netflix writer Oskar Söderlund, 327 teenagers from ten different high schools teamed up and created “The Prime Minister listens”. A film with one single goal – reach all the way to the Swedish Prime Minister.
The film premiered in at Gothenburg Film Festival and 1,5 million views later the Swedish Prime Minister listened and answered the youths in a personal letter. View case: https://vimeo.com/491272142
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