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Australian Lamb: Scomo & Mark
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As border closures dominate the headlines and premiers go head to head, a new OOH activation by Australian Lamb unites our state leaders over some delicious Aussie lamb in a series of light-hearted murals. The concept, created by The Monkeys, part of Accenture Interactive, and illustrated by Nigel Buchanan, is a parody of ‘the kiss’, the famous Berlin walls mural. Displayed on billboard trucks around the country, from cities to iconic border locations, the murals show illustrated depictions of our premiers settling their differences by coming together and tucking into a delicious lamb cutlet. From Tweed Heads to Albury-Wodonga, Canberra to Perth, the murals are journeying around Australia and border locations from Thursday 21 – Saturday 23 January, and will be in Sydney, Melbourne and Brisbane on Monday 25 January.
Group CEO and Co-Founder: Mark Green Related |
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