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M&M’S launched a :15 teaser for the brand’s 2021 Super Bowl ad. The teaser gives viewers a prequel to the Game Day spot, featuring a gender reveal gone wrong. The brand uses humor to make light of an otherwise tense situation. The spot closes with the sentiment that M&M’S will make things better on Super Bowl Sunday.
Other credits
Client: M&M’s, Mars Wrigley
Global VP – Brands, Content & Media: Rankin Carroll
VP, Marketing North America: Sarah Long
Senior Brand Director: Allison Miazga Bedrick
Brand Content & Communications Architect: Chris Brody
Creative Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Global Executive Creative Director: Tim Bayne
Senior Creative Director: Corey Rakowsky
Senior Creative Director: Kleber Menezes
Creative Director: Jessica Rello
Creative Director: Jenn Tranbarger
Creative Director: Matt Vescovo
EVP, Group Executive Producer: Amy Wertheimer
Executive Producer: Sofia Doktori Handler
Senior Music Producer: Julia Millison
Business Manager: Shelly Bloch
CEO & President: Kirsten Flanik
EVP, Global Account Leader, Mars Inc: Susannah Keller
EVP, Senior Director: Lisa Piliguian
SVP, Account Director: Ashley Gill
Account Director: Rebecca Orlandi
Account Manager: Taylor Baird
Account Executive: Jessica Dunne
Production Company: Arts and Sciences
Director: Matt Aselton
Executive Producer: Zoe Odlum
Managing Partner: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Director of Photography: Malik Sayeed
Editorial: Mackcut
Editor: Ian Mackenzie
Assistant Editor: Cooper McLane
Executive Producer: Gina Pagano
Animation/VFX: House Special
Executive Producer: Lourri Hammack
Animation Director: Kirk Kelley
Senior Producer: Zilpha Yost
Color: Company 3
Colorist: Tim Masick
Producer: Kevin Breheny
Audio: Heard CIty
Mixer: Keith Reynaud
Mixer: Phil Loeb
Producer: Sasha Awn
Music: Human
EP: James Wells
Composer: Matthew O’Malley
Creative Lead: Morgan Visconti & Matthew O’Malley
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