Kia Sorento 2021: Back To The City

Kia Canada Inc., is driving into 2021 at full speed with a high-energy launch campaign for its 2021 Kia Sorento model. The work is being carried out by full-service advertising agency Innocean Worldwide Canada. The Sorento has been a key vehicle in Kia’s SUV lineup since 2002. Kia has boldly re-imagined the 2021 model, offering a three-row SUV that delivers a refined driver-centric experience through elevated driver technology and safety features. With a full redesign under its belt, the Sorento aims to appeal to a new customer segment for the vehicle than it has in the past. Because of this, Kia alongside Innocean Worldwide Canada treated the launch campaign as a brand-new nameplate, with the intention of building brand awareness and familiarity with a new audience.