Billy Blue College: Billy Blue AR, TikTok

School leavers are now able to consider their study options by venturing inside various worlds brought to life through Augmented Reality, with a new platform that has transformed the traditional college course guide. Sydney’s renowned design college has partnered with creative agencies SomeOne, VCCP & AR specialists Unbnd to reimagine how prospective students engage with them when considering where to study. Together they conceptualized and built a radical new take on the traditional prospectus approach to promotion. As students determine their study preferences, those wanting to learn more about courses in Branded Fashion, Interior Design, Graphic Design, Photography, Gaming, Artificial Intelligence and Programming are invited to Billy Blue College of Design at Torrens University Australia’s Start Your Adventure web-based Augmented Reality (AR) experience. To-date, more than 8,000 people have participated in the experience, which visualizes the available courses as 3D worlds explored through AR using either an iOS or Android device. Through AR, users can explore a Branded Fashion studio, see an Interior Design concept showroom come to life, and witness the skills honed in Communication and Graphic Design. Each zone features a selection of work from students past and present who have gone on to do needle shifting work across industries. We've also developed out of home and TikTok campaigns to bring the experience to as many people as possible across Australia. The TikTok ad & influencer engagement has already generated close to 1m views and over 8k interactions with the experience. Users activate the experience from the (printed) Billy Blue course guide (scanning the front cover’s QR code), online, or from multiple advertising billboards across Sydney, Melbourne and Brisbane. The campaign is also supported online by a TikTok ad & influencer engagement campaign which has already generated close to 1m views.