Signal: Protect Yourself

In a world full of video calls, chats, personally targeted social media ads and manipulative content, knowing who’s listening, watching and stealing your data is becoming an important part of our everyday lives. The pandemic and lockdown have driven more and more of our personal moments online resulting in the biggest data scrape in human history. And yet the importance of personal data privacy continues to be something that everyday users don’t completely understand. That means that changes to user agreements and users don’t know what they are surrendering. They are told that being tracked is convenient and that their conversations are totally private when in fact they are being monitored and sold. This is why Signal, a cross-platform end-to-end encrypted messaging service that keeps conversations secure, partnered with actor, producer, activist and entrepreneur, Taraji P. Henson, in its first marketing campaign to help explain why personal data privacy is more important now than ever. The campaign created with Technology, Humans And Taste [THAT] launched online today on International Data Privacy Day - an international effort to raise awareness and promote privacy and data protection best practices. The hero film, 'Protect Yourself', stars Taraji as she takes us on a tour of her house, highlighting the tracking devices hiding in plain sight and reminding us that we have 'more followers than we think'. With her unmistakeable wit and some real straight talk, Taraji shows us how vulnerable we are and then shows us the only solution. The only truly private place on your phone, Signal.