White Castle: In These Times

Creative production company Ataboy partners with full-service advertising agency Merkley + Partners to bring to life a surreal, animated campaign for White Castle, the world’s first fast-food hamburger chain.

Spearheaded by Ataboy Founder Vikkal Parikh, the campaign, entitled “In These Times”, visualizes the all-new Smoky Joe Slider as well as returning fan-favorites the Sloppy Joe Slider and Mac N’ Cheese Nibblers through fast-paced animation juxtaposed with collage-inspired imagery. The compositions, which step into realms of the unexpected, include an unfurling tongue carpet, bear-headed lumberjack, exceptionally long hand getting cozy with a Sloppy Joe, and more -- all accompanied by a friendly, loving voiceover.

You can check out the works here:
https://www.youtube.com/watch?v=8LrlXV-Rq2c
https://www.youtube.com/watch?v=hUDnffrXhN8
https://www.youtube.com/watch?v=AhHPbGbWwGI

Created during the pandemic as well as carried out remotely by Ataboy, the work follows the brand’s winter announcement on the launch of their new comfort food lineup as well as builds upon the previous “Long Live Sliders” campaign which was also developed by Ataboy, Merkley + Partners, and White Castle.