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HIV/AIDS Awareness: SafePokeThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The South African Health Department alerted TBWAHuntLascaris, Johannesbug to the fact that within the country’s HIV pandemic, middle-class white females were getting infected at a faster rate than anyone else. Educational messaging is generally aimed at the nation’s poor majority, but an affluent, media-savvy element in our society simply wasn’t paying enough attention.
The agency asked to supplement their work for Khomanani, the government-sponsored HIV and AIDS awareness campaign, with a positive communication strategy for this specific group of people. They wanted advertising for people who were ignoring adverts.
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