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Interactive
HIV/AIDS Awareness: SafePoke
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The South African Health Department alerted TBWAHuntLascaris, Johannesbug to the fact that within the country’s HIV pandemic, middle-class white females were getting infected at a faster rate than anyone else. Educational messaging is generally aimed at the nation’s poor majority, but an affluent, media-savvy element in our society simply wasn’t paying enough attention.
The agency asked to supplement their work for Khomanani, the government-sponsored HIV and AIDS awareness campaign, with a positive communication strategy for this specific group of people. They wanted advertising for people who were ignoring adverts.
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