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MindNation: Complex Emojis


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To help people cope and make better sense of the complicated emotions brought about by the complicated times, MindNation, one of Asia's pioneer mental healthcare systems, created the world’s first-ever Complex Emojis. Using social media and available data, the designs were based on the most common combinations of emotions experienced during the pandemic. Launched as social posts and as GIF stickers to connect to people with the same complex emotions, the Complex Emojis led to a 24/7 mental health chatbot designed to help people talk about what they’re going through. But more importantly, the chatbot was designed to recognize keywords when human intervention was needed, and connected people to free psychologist consultations.
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Chief Marketing Officer: Cat Trivino

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