The Society for the Prevention of Cruelty to Animals (SPCA): Tough People vs Shock Collar

The Society for the Prevention of Cruelty to Animals (SPCA) has once again teamed up with Forsman & Bodenfors Singapore to champion the well-being of man’s best friend, this time aiming to stop the use of electric shock collars for dog training purposes. The campaign, titled ‘Tough People vs Shock Collar,’ is an unfiltered and intimate look at the very real pain an electric shock collar inflicts on some of Singapore’s strongest humans. Once you’ve seen it, it’s impossible to imagine inflicting such pain onto defenseless animals. The powerful black-and-white imagery aims to draw awareness to the fact that this tool is still used in Singapore, and shift the public’s opinion of it from acceptance to rejection.