Drumstick: Befriending Someone For Their Pool

Leading Out-of-Home advertising company JCDecaux has delivered a little taste of summer nationwide in a new campaign for Aussie ice-cream favourite Drumstick. For the campaign, Peters Ice Cream and its media agency Spark used TV, digital, sport broadcast partnership, and Out-of-Home during the peak summer period. A component of the Out-of-Home campaign uses a combination of high-impact large format sites across Australia plus broadcast scale on JCDecaux’s Street Furniture network and celebrates all things iconically summer. A special build for JCDecaux’s Bondi Beach site – Sydney’s ultimate summer destination - transformed a bus shelter, using the Drumstick’s recognisable cut-out in burnt orange hues. The Out-of-Home campaign across the network includes messages designed to evoke classic Aussie summer memories: “We’ve missed your seatbelt burn” and “Befriending someone for their pool” for a fun, tongue-in-cheek campaign, well-timed to coordinate with rising temperatures across the nation as summer finally sets in.