Rebel Sport: Active, anywhere.

With a name like Rebel Sport, it’s no surprise the brand is top of mind for those in the market for sports equipment. But, what’s less well known is the fact Rebel Sport also has a huge range of outdoor gear with everything from tents to camping stoves.

To promote the range, we needed Kiwis to see Rebel Sport as a champion for all kinds of exercise – not just traditional sports. So, we created the “Active, anywhere” campaign, bridging the gap between our sports and wider exercise ranges, while showcasing our outdoor products and encouraging people to embrace every form of active.