PIXERF: #PandemicRomance

The pandemic has changed romance as we know it. Instead of going to the movies or romantic dinners outdoors, more couples are spending more time at home, streaming shows on their laptop or cooking together. Couples who have to live apart, separated by a mile or a continent are also finding creative ways to adapt, from teleconferencing apps to rendezvous dates via virtual games. To find their very own soulmates, hopeful singles are skipping face-to-face meet-ups and embarking on virtual dates instead. All over the world, pocket sanitisers and wipes become the new dating must-haves. This is the new reality of romance as we head to our first ‘pandemic valentine’. But just because this year is not going to be “Valentine’s-as-usual”, doesn’t mean it can’t be fun or memorable. Inspired by the creativity and resilience of the couples who have been doing their best to keep the spark alive in the age of social distancing, PIXERF is rolling out a social media campaign called #PandemicRomance with a series of posts on the brand's social media channels. As the name suggests, this tongue-in-cheek campaign gently pokes fun at the new woes and routines of being a couple in the age of the pandemic. Rhyming ‘poems’ peppered with local references and colloquialisms paint relatable romantic scenarios in playful sentences, from a couple pining for a cozy reunion at the end of Malaysia's MCO period, to someone secretly crushing on a co-worker seen only during virtual Zoom meetings.