Inspira Health: Minimally Invasive Surgery

Inspira Health, a leading nonprofit healthcare organisation in New Jersey, has unveiled its latest integrated campaign, which joined the ranks of many highly anticipated commercial spots that aired during Sunday's big game. Developed by Brownstein, one of the nation’s longest-running independent agencies, and produced by global creative studio, Alkemy X, the regional spot showcases Inspira Health’s expert doctors and leading-edge DaVinci Surgical System engaged in a complex performance: a classic family board game involving surgical precision and dexterity. In recent years, healthcare delivery has been transformed by new technologies that make complex surgeries possible through robotics and trained expert surgeons. As a healthcare organisation focused on innovation and patient options, Inspira Health sought to inform its audience of options for top-of-the-line, minimally invasive surgery, emphasising the precision, ease, and convenience of such procedures today. In order to appeal to Inspira Health’s audience, and to fit within the culturally relevant and humorous nature of last weekend’s commercials, Brownstein’s creative team turned the intimidating prospect of surgery into a clever show of technical virtuosity and classic humor. The classic surgery board game serves as the canvas, where the DaVinci Surgical System, in the skilled hands of an Inspira Health physician, showcases her prowess and the potential of new robotics technologies.