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KiwiCo: We’ve Got This, Grownups
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KiwiCo reveals its first brand anthem spot, launching the new tagline: Small Today. Big Tomorrow. Guided by its mission to inspire young innovators, KiwiCo delivers science and art projects that provide serious fun and hands-on learning. With this campaign, created by LA-based branding studio Third Date, KiwiCo is handing over the mic to the little ones. In the Namesake-produced spot “We’ve Got This, Grownups” directed by Sage Bennett, sweeping cinematic vistas are set alongside everyday views of a child's world, giving it a sense of drama and perspective that drives home the idea of a kid’s potential in the greater world. Known for creating emotion-driven work, Bennett’s beautifully composed visual narrative is underpinned by a rousing score and a young girl’s voiceover delivering a pep talk to parents everywhere.
Talent: Juelle, Bryson, Bryan, & Marcilyn Jones |
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