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Mustang Mach-E: Mustang Mach-E v Gravity
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Since the Ford Mustang Mach-E was revealed, interest around Ford’s electric pony has been sky high. Recent insights point to the fact that Mustang Mach-E versus competitors’ comparisons have been growing rapidly. For instance, 'Tesla vs Mach-E' searches have gone up nine times during the past few weeks. This is in line with automotive comparison searches using 'versus' which have gone up specifically around electric vehicles by 64.2% in the last 12 months. These insights spurred the creation of 'Mustang Mach-E v Everything' a campaign that spans across five films that pin the electric SUV against extreme elements - gravity, lightning, racing pit crew, DNA and even rocket science - in some impressive and visually captivating stunts to flex the strengths that make the Mustang Mach-E a winning contender in electric vehicles. In essence, the campaign - coincidentally shot at the same location as 'Ford v Ferrari' - brings to life the spirit of Mustang by putting it to the test through a series of bold, unexpected experiments that are brought to life in ways only a Mustang can.
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