Intersport: Wherever You Take Running

INTERSPORT, the world's leading sports retailer, launches a new global campaign titled 'You Never Sport Alone'. It is the latest edition coming out of the 'Heart of Sport' platform, created by WE ARE Pi. This campaign comes after the successful #WorkINs activation last year, that helped sporting enthusiasts around the world stay active and connected at the beginning of the pandemic. INTERSPORT has seen online sales increase by double digits since March, with at-home training equipment seeing high double digit growth. Running equipment specifically has seen higher than usual growth, as it’s one of the few sports that is still mostly allowed in its original free form. 'You Never Sport Alone', which focuses on the running & training categories, is both a celebration of the role of community at the heart of sport, and a declaration from INTERSPORT on its undying commitment to provide those communities the support, motivation, advice and gear they need to thrive. INTERSPORT’s proximity to local sporting communities have allowed the brand to see the fundamental shifts happening in running and training. Traditionally seen as solo sports, running & training have experienced a revolution fuelled by crews, teams and gyms. They’ve effectively become team sports at the grassroots level. The new campaign focuses on the imperative shift to digital and home workouts that these sport communities have adjusted to in the past year in order to stay connected and motivated. INTERSPORT has long been aware of the role communities play at the heart of sport. The company was built neighbourhood by neighbourhood. Around the globe, its team, numbering in the tens of thousands, are deeply embedded in the communities they serve. Staff have their finger on the pulse of the beating heart of sport. Through digital spaces like Strava, Instagram and Whatsapp, local communities are now meeting online, and the INTERSPORT staff is right there with them. On Instagram, the brand connects with sports enthusiasts through advice series, Q&A sessions, sport-specific clubs and tips and tricks, on top of the virtual workouts - ‘WorkINs’. On Strava, local staff share routes, advice, and compete in virtual events with the communities. They also help to keep sporting communities connected, motivated and up to date on the latest training techniques and gear.