Outdoor ad: Yan Ji You Bookstore: Guess Which Book It Is

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Top 6: February 24th 2021

Chinese bookstore brand, Yan Ji You, opened on the 4th November in 2020 at Xiamen. They held a special event in partnership with The Nine Shanghai to communicate with consumers and attract more attention. Consumers were invited to guess book titles based on sculptures in order to receive discounted books. The brand gene of Yan Ji You is ‘unique reading philosophy’, therefore The Nine Shanghai use unique forms of artistic expression, to make consumers re-understand the books from different perspectives. The Nine Shanghai and Yan Ji You picked 8 different types of books from the bookstores bestsellers and turned classical scenes from the books into a three-dimensional series of sculptures. Customers may guess book titles based on these sculpture hints, in order to get a discount. Through this series of interesting book guessing sculptures, the ‘unique reading philosophy’ of Yan Ji You Bookstores has been illustrated to consumers. The project has attracted over 10 thousand consumers participated. Over 100 media reported this campaign on their own.