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Green & Black's: Wildly. Deliciously. Organic.


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The latest campaign from Green & Black's shows the viewer how the finest, organic ingredients collide to create delicious chocolate in every bar. Contradicting the traditional portrayals of nature in advertising, the work offers viewers the real deal rugged, raw, visceral, untamed nature in all its glory. The stunning work, directed by the award-winning Kim Gehrig, captures flavour like never before. Green & Black’s focus on fresh, organic ingredients allows the film to lean into the imperfections that make its products ‘real’. The campaign will span OOH, social, digital, VOD and TV. The campaign was initially proposed by VCCP as part of its pitch for the Green & Black’s account during a competitive process. The agency has continued to deliver on the fresh, exciting approach that saw them appointed as lead strategic and creative agency for Green & Black’s in 2020. Green & Black’s know that the true taste of nature is wildly, deliciously, organic. Since its inception the mission is in their name: Green symbolises their commitment to ethically sourced cocoa, Black stands for the high quality and delicious taste of their chocolate.
Credits Other credits

Agency

Planning Director: Gethin James

Senior Planner: Sophie Binns

Business Director: Matt Smith

Group Managing Director: David Boscawen

Senior Account Director: Clare Greenhalgh

Account Manager: Issi Lloyd-Waite

Digital Producer: Shanna Rogan

Media

Media Agency: Carat

Client Director: Lauren Kenny

Carat Planning Manager: India Marlow-Prince

Account Director: Chris Springall

Account Executive: Kate Burrows

Client: Green & Black’s

Brand Manager: Susanne Nowak

Marketing Activation Director: David Clements

Senior Category Director Confectionery Northern Europe: Francesco Vitrano

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