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Traeger Grills: Pied Piper
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Traeger Grills, the innovators behind the original wood-pellet grill, has launched the next chapter of its “Welcome to the Traegerhood” campaign, which breaks today in key markets across the country. This is the brand’s largest marketing effort to date, showcasing Traeger’s belief in the power of uniting friends and family over a great meal, and celebrating its strong and rapidly growing community. The new campaign created in partnership with Zambezi, spans television, outdoor, radio, digital and social media and is Traeger’s most significant campaign investment to date. This comes as Traeger has rapidly risen to become the category leader in wood pellet grills, with the category earning approximately 20 percent of all U.S. grill sales in 2020. The Welcome to the Traegerhood campaign’s centerpiece, the :60 “Pied Piper” TV spot, depicts a lone Traeger Wood-Fired Grill that falls off the back of a moving trailer and rolls across the country, pulling in an ever-growing crowd in its wake. Set to the classic song Pied Piper by Crispian St. Peters, and elevated to an exciting cinematic experience by director Tim Kendall, the resulting spot is an upbeat narrative that invites everyone to join the supportive, fun, and flavorful community that is The Traegerhood. Viewers of the Super Bowl pre-game show got an early preview of the :30 “Pied Piper” cut on Feb. 7th as thousands of Americans across the country were in the thick of preparing their game-day meals. The :30 spot is now running again online as the full campaign launches today.
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