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Traeger Grills, the innovators behind the original wood-pellet grill, has launched the next chapter of its “Welcome to the Traegerhood” campaign, which breaks today in key markets … read moreacross the country. This is the brand’s largest marketing effort to date, showcasing Traeger’s belief in the power of uniting friends and family over a great meal, and celebrating its strong and rapidly growing community. The new campaign created in partnership with Zambezi, spans television, outdoor, radio, digital and social media and is Traeger’s most significant campaign investment to date. This comes as Traeger has rapidly risen to become the category leader in wood pellet grills, with the category earning approximately 20 percent of all U.S. grill sales in 2020. The Welcome to the Traegerhood campaign’s centerpiece, the :60 “Pied Piper” TV spot, depicts a lone Traeger Wood-Fired Grill that falls off the back of a moving trailer and rolls across the country, pulling in an ever-growing crowd in its wake. Set to the classic song Pied Piper by Crispian St. Peters, and elevated to an exciting cinematic experience by director Tim Kendall, the resulting spot is an upbeat narrative that invites everyone to join the supportive, fun, and flavorful community that is The Traegerhood. Viewers of the Super Bowl pre-game show got an early preview of the :30 “Pied Piper” cut on Feb. 7th as thousands of Americans across the country were in the thick of preparing their game-day meals. The :30 spot is now running again online as the full campaign launches today.
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CEO: Jean Freeman
Founder + President: Chris Raih
Design Director: Norman Brown
Director of Integrated Production: Andrew Gage
Digital Producer: Matt Valdepena
Group Account Director: Laura Stayt
Account Director: Matthew Wells
Account Supervisor: Sean Daly
Chief Strategy Officer: Jill Burgeson
Strategy Director: Eric Tepe
Brand Strategist: Allison Newell
Media Agency: Zambezi
Executive Director, Media & Analytics: Grace Teng
Media Director: Kyle Zvacek
Associate Media Director: Denise Gibbs
Media Supervisor: Kailey Campos
Media Planner: Anika Kokatay
Assistant Media Planner: Teddy Staley
Ad Ops Manager: Gina DeMarco
Production
Head of Content: Alex Cohn
Line Producer: Jorie Kopy
Production Supervisor: Cathy Cox
Post Production - Editorial: Arcade Edit
Editor: Sean Lagrange
Executive Producer:Crissy DeSimone
Assistant Editor: Paulo Miramontes
Post Production - Finishing: Fin Studios
Colorist: Brandon Chavez
Mixer: Kevin Feller
Post Producer: Brian Grigsby
VFX Artist: Pixerati
Executive Producer Post Production: Katrina Nahikian
Head of Post Production: Ling Ly
Assistant Editor: Adam Bonsib
Post Production - Sound: Lime Studios
Sound Engineer: Rohan Young
Assistant Sound Engineer: Jeremy Nichols
Executive Producer: Susie Boyajan
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