Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Interactive

Tennis Australia: Action Audio


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Action Audio is an augmented audio stream designed for people with blindness or low vision to enjoy broadcast tennis. It makes use of real time ball monitoring technology to turn critical moments of a match into 3D sound, so audiences can follow the action without seeing the ball.

Action Audio is a collaboration of Tennis Australia, Monash University and AKQA, and was launched during the 2021 Australian Open finals.
Credits Other credits

AKQA

Group Client Partner: Ben Robertson

Marketing Manager: Rachael Sneddon



Tennis Australia

Chief Marketing & Insights Officer: Josie Brown

Head of Innovation: Machar Reid



Monash University

Faculty of Information Technology Research Fellow: Cagatay Goncu

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news