Interactive ad: Tennis Australia: Action Audio

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Action Audio is an augmented audio stream designed for people with blindness or low vision to enjoy broadcast tennis. It makes use of real time ball monitoring technology to turn … read more

Category Other
URL https://www.action-audio.com
Client Tennis Australia
Agency AKQA
Country Australia
Uploaded 17 February, 2021

Credits

Executive Creative Director
Tim Devine
Creative Director
Adam Grant
Associate CD / Art Director
Ander Hernando
Designer
Melanie Huang
Creative Technologist
Gerard Mason
Creative Technologist
Jaehyun Shin

Other credits

AKQA

Group Client Partner: Ben Robertson

Marketing Manager: Rachael Sneddon

Tennis Australia

Chief Marketing & Insights Officer: Josie Brown

Head of Innovation: Machar Reid

Monash University

Faculty of Information Technology Research Fellow: Cagatay Goncu

Tennis Australia: Action Audio

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Tennis Australia: Action Audio

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