Portuguese Red Cross: NYC

In 2020 the world hit the pause button. Dreams, projects, schools, jobs were put on hold by the pandemic. In a situation like this few people dare to stand up and do something to make a difference. Volunteers are the cornerstone of Red Cross’ efforts across the Globe. Normal people from all walks of life that are willing to help Red Cross to fulfill its mission: make the world a fairer and safer place for those who need it most. These ads (which were also used as social media assets) illustrate some of the most famous cities in the world in a dystopian reality. Lisbon appears uninhabited, half buried by dunes in an African desert landscape. London and its most recognizable landmarks are depicted in a desolate icy tundra. And Paris is transported to the inhospitable and empty landscapes of the American canyons. In all these images, we see a Red Cross volunteers who is confidently heading to face the challenging scenario. The ads sign with the concept “In 2020 the world stood still. Our volunteers didn’t.” This campaign is part of the worldwide initiative #thankyouvolunteers from the Red Cross Committee. The campaign was created by the Lisbon based creative agency LOLA Normajean and the illustrations were made by the upcoming street artist Patrícia Mariano.