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Palace Artois: Savour Life Together
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Lager and skateboarding unite. It wouldn’t be the first time. Two of the world’s most loved brands collaborate to produce a unique range of clothing and accessories. Cheers. The campaign featuring a main film and two teasers was shot and produced by Palace’s production agency, MPC Creative in a full London lockdown and follows Palace pro rider, Lucien Clarke, on a visit to the Palace London store where he soon discovers that not all is as it appears. Lucien’s journey takes him, and us, on a path into the very heart of both the Palace and Stella brands. After making his way through the real Palace London shop Lucien is confronted by a strange unseen barrier, but when have barriers ever stopped Lucien Clarke? Fearlessly he breaks through the barrier to find, to his amazement not the rest of the shop but a real life Stella Artois pub filled with other Palace pro riders, friends and it’s own barmen, all decked out in Palace Stella attire. There’s only one thing Lucien needs to do, and that’s order a chilled, golden, refreshing Stella.
Production Manager: Thomas Green |
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