KitchenAid / Reese’s Book Club: The Proposal

Digitas has partnered with KitchenAid and Reese’s Book Club (parent company Hello Sunshine, Reese Witherspoon’s multi-media company) to launch a new four-episode digital series called 'Eat The Book'. Digitas, KitchenAid’s agency of record, brokered the deal on behalf of KitchenAid. Hello Sunshine led creative and production for the series. The first episode, 'The Proposal', will go live tomorrow, with a new episode launching every Thursday for a month. The series will be distributed on Hello Sunshine and Reese’s Book Club's social channels and YouTube pages. Each episode is hosted by actress and singer, Christina Milian, who recounts a favourite moment from a popular Reese’s Book Club pick, joined by that book’s author and a renowned chef. Each chef then brings the story to life through the creation of a book-inspired dish using KitchenAid cookware and appliances. 'Eat The Book' introduces a different kind of cooking show, bringing together popular Reese’s Book Club authors with up-and-coming and established women chefs. The series marks one of the first Reese’s Book Club integrated partnerships, providing added dimension to iconic books from the club. The four books that provided inspiration for the series are 'From Scratch' by Tembi Locke, 'The Proposal' by Jasmine Guillory, 'Where the Crawdads Sing' by Delia Owens, and 'The Jetsetters' by Amanda Eyre Ward; chefs featured include Genevieve Gergis, Karyn Tomlinson, Kim Prince and Sara Kramer.