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Interflora: Remember One Another
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To fight this troubling development of mental health concerns, Danish flower delivery network Interflora has launched a new campaign in collaboration with three organizations focused on loneliness (Psykiatrifonden, Folkebevægelsen Mod Ensomhed, Børns Vilkår). For the campaign, Interflora has launched a gilded flower pin from which all benefits will be donated to the fight against loneliness.
The main spot of the campaign is a visual of flowers withering in a time-lapse, reminding us of the importance of taking care of each other. The shoot included more than 50 flowers and cameras rolled with timelapse shooting non-stop for seven weeks. The film is directed by Martin Werner and produced by Bacon with &Co. as agency.
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Brandhouse, Copenhagen |
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