The Prescription Paper Pill Bottle: Wildposting

IF PLASTIC IS THE DISEASE, PAPER IS THE CURE

The Prescription Paper Pill Bottle isn’t just the first earth-friendly prescription pill bottle, it’s also a brand. So when we decided to build buzz around the 100% compostable bottle, we created posters with a distinct look, feel, and voice.

With strategic placement of print and wildpostings near independent, non-profit, and major pharmacies in New York City, we created a brand presence with pharmacists willing to give their patients a green option when filling their prescriptions.

Driving home the idea that the more we do for our planet, the more we do for our own health.