Seek online jobs: Wrapped Billboard

SEEK is Australia and New Zealand’s largest online job site, well known for its distinctive pink billboards and positioning line, SEEK & you shall find. To prove Leo Burnett, Melbourne's latest campaign theme – It’s in our nature to seek – a number of tactile outdoor and ambient pieces were produced that required people to actively look for our message. In the latest execution, a giant, wrapped billboard was ‘torn’ to reveal the message. The wrapped billboard follows on from the previous execution of a metrolite that required passers by to use a magnifying glass to could read the tiny print.