ASOMEDIOS: The voice of Vera

¿Have you ever pictured a technological development that helps you identify fake news and that its voice can be heard on all devices in a country?



In Colombia it is already happening. Due to the crisis that the world is currently facing, and to the amount of information that a human being receives from the moment he wakes up until he falls asleep: more than 3000 daily messages create an impact on a person through different media such as chats, news, content in social networks and advertising messages; Using an algorithm, the first voice of radio has been created in order to detect fake news and deny them in real time through the main radio stations in Colombia and on all its digital platforms.



This technological development is known as VERA and it intervenes as a journalist in more than 19 stations in Colombia. This way, its voice is heard from end to end of the country. This is how it works: VERA integrates with various search tools such as Crimson Hexagon and Google Research, detecting the fake news that are circulating through all the media and featuring a team of journalists they research the sources to be able to deny them and communicate the truth.


The Voice of Vera is a project that unites the voices of the most important journalists in Colombia, together in a single voice, it is a voice with a feminine tone that managed for the first time to integrate the most relevant stations in a single project: denying fake news with the truth.



In just 8 months on the air, The Voice of Vera is still alive today in 18 stations nationwide, 10 of them with international reach, it has broadcast more than 1200 news and more than 3510 posts on social media that reached more than 28 million people across the country.



Connecting people of all generations with the radio, and most importantly, connecting them with the truth