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Web Film
DillySocks: #DillyGallopChallenge - Krister
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Serviceplan Group’s House of Communication Zurich have collaborated with edgy Swiss sock brand Dilly Socks and a stellar cast of Influencers -Michelle Melody, Ava Vogel, Jean Carly, Geo Cadiias, Quoc-Anh Dao, Simo Bonito, Taulant Gashnjani and Eric Luthi - on the TikTok #DillyGallopChallenge, which involves 'horsing around' while wearing socks on their hands and feet. Since launching last week, the campaign has gone viral on TikTok with the ads achieving 3.5 million impressions already. Organic videos on the DillySocks TikTok channel have generated more than 1.4 million views, with #DillyGallopChallenge videos accumulating 2.3 million views and counting. What's the neighbour doing on all fours...in the garden? And why is that man in the park acting like a Grand National winner? Welcome to the #DillyGallopChallenge – the Internet’s latest viral hit. If iconic racing horses Fury, Seabiscuit and Secretariat were on TikTok, they’d be rolling their eyes at the #DillyGallopChallenge, which is inspiring a generation of TikTokers to trot and canter across the internet. Athletic young TikTok users are running – or rather galloping – over parks, paths and even pavements, just like horses. DillySocks creative agency Serviceplan Switzerland, conceived the #DillyGallopChallenge and invited influencers to take the challenge as well as casting regular people.
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